The Challenge
Paint SCENTsations was in desperate need of a brand refresh to keep up with the times and have a modern look and feel that could help them to continue to grow with retailers like Home Depot, Sherwin-Williams and Amazon.
The Solution
Overhaul the entire Paint SCENTsations brand including updating their logo, brand colors, product packaging and website, as well as develop more succinct messaging for their top target audiences.
My Role
Brand Strategy
User Research & Persona Development
Customer Journey & Site Needs Evaluation
Website UX / Content Pillars
Audience Targeting & Ad Development
