The Challenge
Paint SCENTsations was looking to drive growth in the multi-family (MDU) space and continue to build their relationship with major retail partner Sherwin-Williams.
The Solution
Create an experience showing Property Managers in the MDU space how Sherwin-Williams, Paint SCENTsations, Dumond Chemical and 3M would be vital partners to help them refresh a rental unit for the next tenant.
This kit enabled Sherwin-Williams’ MDU sales reps while also driving awareness and sales for Sherwin-Williams and it’s vendor partners.
My Role
Conceptualized & pitched the big idea
Built partnership with Sherwin-Williams MDU team
Brought on product partners 3M, Purdy & Dumond Chemical
Led kit prototyping, production and fulfillment
Developed kit messaging (Remove, Repair, Refresh & Repaint)
Developed coupon strategy to drive sales and track redemption
