The Challenge
Comcast (a Top 10 brand in the U.S.) was looking to supplement an in-person roadshow used to drive employee engagement, education and brand love.
The in-person event could only be experienced by employees 1-2 days per year and could only reach a few thousand of Comcast’s 100,000+ employees.
The Solution
Develop a virtual experience that could educate and engage all of Comcast’s 100,000+ employees 365 days per year.
My Roles
Conceptualized and pitched the big idea (pre-COVID)
Worked with cross-function teams to define the experience and overall strategy
Oversaw purchasing, warehousing and distribution of employee rewards earned in the platform
Accolades
- 3 Telly Awards
- 1 Gartner Communications Award
- Content Marketing Awards Finalist
- Shorty Awards Finalist
